Why Social Media Channels Need AI That Lives in the Conversation
Most AI tools make you leave the platform where your conversations happen. You copy a customer question from WhatsApp, paste it into ChatGPT, get a response, copy it back. Molty AI takes a different approach. Your AI assistant lives directly inside your social media and messaging channels as a participant in the conversation.
This matters because response speed on social channels directly affects engagement and customer satisfaction. A Discord server where questions get answered in seconds feels alive. A WhatsApp business account that responds instantly builds trust.
Supported Social Media and Messaging Channels
Molty AI connects to major messaging and social platforms through OpenClaw's channel system:
- WhatsApp - Personal and Business accounts
- Telegram - Bot API with group and private chat support
- Discord - Full server integration with channel-specific behavior
- Slack - Workspace bot with thread support
- Signal - Privacy-focused messaging
- Google Chat - Workspace integration
- Microsoft Teams - Enterprise communication
- Matrix - Open protocol, self-hosted chat
Each channel connects through your Molty dashboard. Most take under five minutes to set up.
One AI Assistant Across All Social Channels
The key idea: you configure one AI assistant with a personality, knowledge base, and set of tools. Then you connect it to as many channels as you want. The same assistant handles WhatsApp messages, Discord server questions, and Telegram chats without any duplication of setup.
This is different from building separate bots for each platform. With Molty AI, your assistant maintains a consistent personality and knowledge across all social channels while respecting the conventions of each platform. Discord messages can be more casual. WhatsApp responses stay concise. Slack replies thread properly.
Use Cases for Molty AI on Social Channels
Community Management on Discord
A Discord community bot powered by Molty AI can:
- Answer frequently asked questions from pinned knowledge or web searches
- Welcome new members with relevant onboarding information
- Moderate conversations by flagging inappropriate content
- Run scheduled announcements (product updates, event reminders)
- Help members find resources without pinging moderators
Customer Support on WhatsApp
WhatsApp is the primary communication channel in many markets. A Molty AI assistant on WhatsApp can:
- Handle initial customer inquiries and route complex issues to humans
- Answer product questions using your knowledge base
- Send order updates and tracking information
- Process simple requests like appointment scheduling or account lookups
- Operate 24/7 without staffing costs
Team Productivity on Slack
An internal Slack bot can:
- Answer questions about company policies, documentation, and processes
- Summarize long threads for people joining late
- Draft responses to common questions
- Pull data from the web when someone needs quick research
- Deliver scheduled reports to specific channels
Broadcast and Engagement on Telegram
Telegram's bot API is powerful and Molty AI takes full advantage:
- Scheduled content delivery (daily briefings, weekly digests)
- Interactive Q&A where followers ask questions and get real answers
- Group moderation and automated responses
- Channel management with AI-generated posts based on web research
Setting Up Molty AI on Your First Social Channel
The process is the same regardless of which channel you choose:
- Sign up for Molty AI and complete the initial assistant configuration
- Go to Channels in your dashboard
- Select the platform you want to connect
- Follow the platform-specific steps (scan a QR code for WhatsApp, create a bot token for Telegram, authorize the Discord bot, etc.)
- Test it by sending a message on the connected channel
Channel-Specific Tips for Molty AI
- Keep responses concise. WhatsApp users expect quick, mobile-friendly messages.
- Use scheduled tasks for daily briefings, since WhatsApp does not have channels like Discord or Telegram.
- WhatsApp sessions can expire. If the connection drops, you may need to re-scan the QR code.
Discord
- Set up the bot in specific channels rather than server-wide to avoid noise.
- Use Discord's role system to control who can interact with the bot.
- The bot can respond to mentions or DMs. Configure which mode works for your community.
Telegram
- Telegram bots work in both private chats and group conversations.
- Use BotFather to customize the bot's name, description, and commands.
- Telegram has no session expiry issues, making it the most reliable channel for always-on assistants.
Slack
- Thread replies keep conversations organized. Configure Molty AI to respond in threads by default.
- Slack works well for internal team assistants behind your organization's authentication.
Multi-Channel Social Media Strategy with Molty AI
The real power shows when you combine channels strategically:
- Customer-facing: WhatsApp + Telegram for broad reach
- Community: Discord for real-time discussion
- Internal: Slack for team productivity
- Content delivery: Telegram channel for scheduled broadcasts
All of these run on a single Molty AI gateway ($29/month), serving unlimited end users. The per-gateway pricing means it does not matter whether 10 or 10,000 people interact with your assistant on social media.